http://brent-pope.com a writer Fri, 12 Aug 2011 17:52:26 +0000 en hourly 1 http://brent-pope.com/2011/02/traditional-tv-and-mobile-apps-working-together/ http://brent-pope.com/2011/02/traditional-tv-and-mobile-apps-working-together/#comments Tue, 01 Feb 2011 15:01:01 +0000 admin http://brent-pope.com/?p=648 Weiden & Kennedy London shows us how it’s done. It’s a mobile app designed to work in concert with their current campaign for Honda and allow consumers to interact with the brand characters more, thereby deepening their relationship with the brand. I hope everyone in advertising grasps what W+K is doing here.

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