You may or may not know that I come from an advertising writing background. For those of is in the ad business, Super Bowl Sunday is the high holy day of our profession. It’s the one day of the year that everyone (not just our fellow schillers) pay attention to the ads.
In a way, what airs between the sports is not like real advertising. Real advertising is interruptive. That is, people don’t want to see it; they want to go back to what they were watching. Come Super Bowl Sunday, the ads are more branded entertainment than commercials. And the best of them are well-conceived, expertly written and superbly produced.
I offer you my thoughts on some of the best stories told last night before and during the broadcast. Continue Reading →