Creative director with experience in both small and mid-size agencies, regarded as a tenacious creator of award-winning work for clients with local, regional and national footprints. Tireless in the pursuit, embrace and exploitation of whatever media, trend or technology is next. Entrepreneur and author of several iPhone apps. A leader who thrives in situations where comprehensive solutions to many-faceted problems are required. A persuasive presenter with an uncanny ability to empathize with his audience.
Relevant Experience
Lewis Communications, August 2010-present.
Senior Copywriter – Developed concept and wrote copy for broadcast, print, web and collateral. Developed website architecture and participated in UX development of websites. Client categories included healthcare, public service, and military contractors.
Notion Advertising, January 2010-August 2010.
Principal – Led agency in new business development. Involved in all facets of account management and creative development. Client categories include financial/banking, supply chain management, and building/contracting.
Freelance, April 2009-December 2009.
Consulted with businesses and agencies in the execution of traditional advertising and marketing materials as well as the development of overall mobile web strategies. Directed development team in creation of nine iPhone apps.
St. John & Partners Advertising and Public Relations, Jacksonville, FL. 1998-2009.
Creative Group Head Duties: Managed team of writers, art directors and designers in the conception and execution of ongoing multi-media campaigns and monthly retail advertising for clients representing approximately $60-65 million in annualized billings; served as point of contact between creative group and account managers, print producers, broadcast producers and interactive producers; collaborated with account managers in strategy development; oversaw creation of concepts and copy within the group; presented to the clients; provided annual reviews and regular feedback to team members. Media mix included TV, radio, newspaper, outdoor, POP, websites and internet display advertising.
Clients: Primary: Ford (Southern Ford Dealers, Southern Quality Ford Dealers, Neighborhood Michigan Ford Dealers, Neighborhood Ford Stores, and Metro Toledo Ford Dealers). Secondary: Zaxby’s, Clearwire, Vistakon, PGA Tour Stop, World Golf Hall of Fame, Florida Times-Union, Wounded Warrior Project, Winn-Dixie, Convergys Employee Health Care.
Awards: Local and Regional Addys (Gold, Silver, Best-in-Show Broadcast), Tellys (Gold, Silver), New York Festivals (Gold, Silver)
Maris West & Baker, Jackson, MS. 1996-1998.
Copywriter Duties: Developed concepts and wrote copy; assisted in the production of TV and radio projects; presented to clients. Media mix included TV, radio, newspaper and brochures.
Clients:Deposit Guaranty Bank, Mississippi Chemical, Jackson Convention and Visitors Bureau, River Oaks Hospital, and Bay Springs Telephone Company.
Awards:Local Addys (Gold, Silver and Copywriter of the Year)
WRUF, Rock 104, Gainesville, FL. 1995.
Copywriter/Producer Duties: Concepted, wrote and assisted in the production of radio spots and promos.
Clients: List of clients included a broad array of local advertisers.
DeLong & Associates, Gainesville, FL. 1994.
Copywriter Duties: Concepted ads; wrote copy for ads and brochures.
Clients: Client roster included a software developer, foodservice distributor and restaurant.
Education
University of Florida, Gainesville, FL, August 1994-December 1995, Post-Baccalaureate Studies in Advertising.
Southwestern Baptist Theological Seminary, Fort Worth, TX, August 1985-May 1989. Master of Divinity.
University of Florida, Gainesville, FL, August 1982-June 1985. Bachelor of Arts.
Executive Summary
Creative director with experience in both small and mid-size agencies, regarded as a tenacious creator of award-winning work for clients with local, regional and national footprints. Tireless in the pursuit, embrace and exploitation of whatever media, trend or technology is next. Entrepreneur and author of several iPhone apps. A leader who thrives in situations where comprehensive solutions to many-faceted problems are required. A persuasive presenter with an uncanny ability to empathize with his audience.
Relevant Experience
Lewis Communications, August 2010-present.
Senior Copywriter – Developed concept and wrote copy for broadcast, print, web and collateral. Developed website architecture and participated in UX development of websites. Client categories included healthcare, public service, and military contractors.
Notion Advertising, January 2010-August 2010.
Principal – Led agency in new business development. Involved in all facets of account management and creative development. Client categories include financial/banking, supply chain management, and building/contracting.
Freelance, April 2009-December 2009.
Consulted with businesses and agencies in the execution of traditional advertising and marketing materials as well as the development of overall mobile web strategies. Directed development team in creation of nine iPhone apps.
St. John & Partners Advertising and Public Relations, Jacksonville, FL. 1998-2009.
Creative Group Head
Duties: Managed team of writers, art directors and designers in the conception and execution of ongoing multi-media campaigns and monthly retail advertising for clients representing approximately $60-65 million in annualized billings; served as point of contact between creative group and account managers, print producers, broadcast producers and interactive producers; collaborated with account managers in strategy development; oversaw creation of concepts and copy within the group; presented to the clients; provided annual reviews and regular feedback to team members. Media mix included TV, radio, newspaper, outdoor, POP, websites and internet display advertising.
Clients: Primary: Ford (Southern Ford Dealers, Southern Quality Ford Dealers, Neighborhood Michigan Ford Dealers, Neighborhood Ford Stores, and Metro Toledo Ford Dealers). Secondary: Zaxby’s, Clearwire, Vistakon, PGA Tour Stop, World Golf Hall of Fame, Florida Times-Union, Wounded Warrior Project, Winn-Dixie, Convergys Employee Health Care.
Awards: Local and Regional Addys (Gold, Silver, Best-in-Show Broadcast), Tellys (Gold, Silver), New York Festivals (Gold, Silver)
Maris West & Baker, Jackson, MS. 1996-1998.
Copywriter
Duties: Developed concepts and wrote copy; assisted in the production of TV and radio projects; presented to clients. Media mix included TV, radio, newspaper and brochures.
Clients:Deposit Guaranty Bank, Mississippi Chemical, Jackson Convention and Visitors Bureau, River Oaks Hospital, and Bay Springs Telephone Company.
Awards:Local Addys (Gold, Silver and Copywriter of the Year)
WRUF, Rock 104, Gainesville, FL. 1995.
Copywriter/Producer
Duties: Concepted, wrote and assisted in the production of radio spots and promos.
Clients: List of clients included a broad array of local advertisers.
DeLong & Associates, Gainesville, FL. 1994.
Copywriter
Duties: Concepted ads; wrote copy for ads and brochures.
Clients: Client roster included a software developer, foodservice distributor and restaurant.
Education
University of Florida, Gainesville, FL, August 1994-December 1995, Post-Baccalaureate Studies in Advertising.
Southwestern Baptist Theological Seminary, Fort Worth, TX, August 1985-May 1989. Master of Divinity.
University of Florida, Gainesville, FL, August 1982-June 1985. Bachelor of Arts.
Download a pdf of my resume here.