Hello. I’m Brent Pope, a creative director and a writer by trade.
Here’s the skinny. The lines between advertising and PR and technology have blurred. I happen to think that’s a good thing. Marketing communication should be just that—communication. It’s not a speech, it’s a conversation. It’s not as much about impressions as it is about engagement. And our clients don’t just need converts. They need evangelists. Lots of them.
What drives me is the challenge of getting the most out of agency players as we all imagine and execute the kind of solutions that make that happen for clients.
So take a look around. And when you get a chance, drop me a line.
Discipline-neutral creative leadership
Hello. I’m Brent Pope, a creative director and a writer by trade.
Here’s the skinny. The lines between advertising and PR and technology have blurred. I happen to think that’s a good thing. Marketing communication should be just that—communication. It’s not a speech, it’s a conversation. It’s not as much about impressions as it is about engagement. And our clients don’t just need converts. They need evangelists. Lots of them.
What drives me is the challenge of getting the most out of agency players as we all imagine and execute the kind of solutions that make that happen for clients.
So take a look around. And when you get a chance, drop me a line.